You can look at marketing in one of two ways. It can be a fun and enjoyable experience for you or it can be a tedious pain in the neck.
Regardless of how you look at it, the one thing you must never forget is that it is a critical, imperative part of your business. If nothing else, you are in the marketing business. What good is writing all that interesting content we discussed in Part 2 of this series if nobody ever reads it?
This 3-part series will give you all the information you need to run a very profitable business online! You will need to follow the proven steps to accomplish this. I would suggest that you go back and read Parts 1 and 2 of this series if you have not already before you dive in here so that everything makes sense to you. You will find links to those articles at the bottom of this one!
I’m going to go over marketing as well as search engine optimization techniques in this section so you will have a good start to getting your content noticed! I, personally, love marketing! I think it’s exciting to know that I am putting my content out there. I work hard on it, and I want it to benefit as many people as I can put it in front of!
Social Media Marketing
Every single time you write an article, you need to put it out there on your social media platforms! Here are the platforms that I market on (and you can click on each one to be taken in a new tab to my platforms to view them! Hey – be sure to like or follow me, and I’ll return the favor for you!):
The other thing you should be doing is searching for #hashtags and seeing what people are posting for your niche. Doing this will pull up posts in your niche and give you an opportunity to interact with other people who are talking about what you’re talking about. Be social!
You may also want to re-tweet or share posts from other people who are posting information in your niche. You can start to build online relationships and credibility by interacting in a positive way with others around you on social media!
On-site optimization techniques
In part 1 of this series, I showed you how to find the best keywords that have a lot of searches and low competition. You want to start every post title with your target keyword phrase. In this article, my keywords are “Affiliate Marketing How To’s” and so I started my title with that phrase!
At the bottom of every post in WordPress, and on the posts page in the dashboard, there is a place for what’s called a Meta Title (SEO Title) and a Meta Description (SEO Description). You want to make sure your keyword phrase is in both of these spaces, and I always put the keyword phrase into the keywords box for each post as well!
In WordPress, whenever you install a photo in a post, there is a field called “Alt Text” (alternative text) which should always be filled in with your keyword phrase for the post the picture is in. It’s a simple thing, but extremely effective!
You will want to make sure you always use your keyword phrase within the first paragraph of your article. You can also use it somewhere else on the page, but you do not want to over-use it. Google is saavy to people who pump their articles full of a keyword phrase, so definitely do not do that.
If you article is about affiliate marketing, use the words internet marketing or online marketing throughout the article. You can go to Google and put in your keyword phrase. The search engine will give you some other keyword phrases at the bottom of the results that you could use throughout the article.
Learn all about Affiliate Marketing
Strategies for Affiliate Marketing are always changing, and the search engines are always changing. That’s why it’s important to have access to a community of marketers and a training university designated just for affiliate marketers. That’s the Wealthy Affiliate program, and I went over the benefits of the program in Part 1 of this series. If you haven’t signed up for your free membership yet, what are you waiting for?
Grab it here:
At the risk of repeating myself, if you are not email marketing to your list, you are leaving money on the table. If you are just beginning, this will be a step down the road for you. You will want to get your website set up first, and then you can set up a free giveaway and use it to capture email addresses.
What do I mean by that? Have you ever heard it said that a person has to see something multiple times before they buy? Most training teaches that the average person needs to see something seven times! Wow! What are the chances that someone will visit your website seven times? Unless you have a way to keep on their mind, the chances are slim.
Therefore, the way that you will keep on your readers’ minds is by sending them quality content in emails, directing them back to your site and your offers.
Offer a Free Giveaway
You will want to give away something of value that you think your readers will like, such as as Ebook full of great information! I know myself that I have happily given my email address on websites in order to obtain a free ebook.
Here is an ebook I created with a really awesome program called Designrr that takes any url and makes it into an ebook. It is truly the most amazing program, and I have a special offer with them. If you simply go to the Designrr website, you will see that they offer their ebook maker for a monthly fee of $39.00. You do not have to pay this!
You can buy this awesome ebook creation software that will allow you to make an ebook with a few clicks from any url or multiple url’s. You can edit them, add to them, and make them perfect with a few clicks! If you buy the Designrr program through this site, you will get it for a lifetime one-time fee of only $27.00.
My Ebook Giveaway
Take a look at this ebook that I created with the Designrr program! Just click here:
The importance of video
I cannot express to you enough how much traffic you can get to your website merely from video. I talk about this a lot on this website, and I hope you’ve been paying attention.
You can make simple videos about anything. Whatever your niche is, you can use video. I use a program to capture my screen of my computer called Screencast-O-Matic! It’s awesome! You can narrative the video or apply music to it if you like. It’s a lot of fun to use, and it helps me illustrate things on my site!
Here’s a video I put together that is just words captured with music playing. I muted it here, but you can view it on Youtube with the music. Anyway, this was really simple to put together, and videos like this are very effective:
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Comments are welcome and appreciated
I hope you will take a moment and leave a comment or a question in the box below. I will get back to you right away. I welcome your input or suggestions. If you would like to contact me personally, feel free to email me at Babs@CoachingforInternetMarketers.com.
Read Part 1 and Part 2
Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.
Thanks for visiting my page!
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