What does this mean, higher ranking on Google?
Here you go, what is this ranking business? It is what will make or break your affiliate marketing business, if organic traffic is what you’re after. Organic traffic is when you are getting people to your website because they search your keywords and the search engines display you at the top of the results.
Hence, the “higher ranking.” You want to display at the top of page 1 on the results. When someone searches your keyword phrase, whatever that might be, your prime objective is to have your website show up at the top, where you have a good chance of people clicking on your site and reading your content.
It’s not hard to do, but there are specific things you must do to accomplish this!
Keyword choices must be right
You can pay for placement on search results, or you can work hard to gain organic placement, which is the higher ranking.
The search engines, Google, Bing, Yahoo, are all very particular about the web pages they display in their results. Their reputations depend on providing quality results to the people searching. There are specific things that must be done on each and every post to earn those higher rankings.
I will go through them one-by-one, sharing with you all that I’ve learned in my Wealthy Affiliate bootcamp training.
I am a Premium member of the Wealthy Affiliate platform. This is a group of affiliate marketers who work together to help each other build their websites. The platform provides the security, hosting, websites, templates, and a wealth of training to help you build the most successful business you can have.
There is a lot of money to be made with this business. Don’t take that lightly. Do not treat this like a hobby. It is a legitimate business, and as such, you must have a plan.
Step 1 – if you have not already enrolled in the Wealthy Affiliate program, you need to do that right now. It is 100% free to get started; they don’t even ask for a credit card or a debit card.
Sign up here:
START 100% FREE
How do you choose the right keywords?
This is a super easy one! There is a tool that is provided with the Wealthy Affiliate program called Jaaxy Keyword Research Tool. This tool has literally changed my entire business. I don’t know how I even worked without it. It is the best thing to happen to my business.
Let me tell you how this works.
I told you how important it is to “rank” for your keyword phrases. Keyword phrases are the search terms people put into the search engines to get information. However, what are the right keywords?
Which keywords are getting the most searches? Which keywords have the least competition? I mean, what is the point of going after keywords that have hundreds of other websites going after them as well? Why target keywords that nobody is searching for?
See what I mean?
How Jaaxy works
The Jaaxy tool was developed by the owners of the Wealthy Affiliate program. Do you know that Wealthy Affiliate has been around for over 14 years? The two marketers who created the program, Kyle Loudon & Carson Lim, were tired of trying to find a program to fit their business needs. They decided to start their own, and we are all very glad they did for sure!
Jaaxy is part of the program. With the free Starter membership, you actually get 30 free Jaaxy searches, and with their Premium membership, you get unlimited searches.
Here’s an article I wrote about the Jaaxy tool:
About the Jaaxy Keyword Research Tool
Screenshot of the Jaaxy Keyword Platform
Here is a screenshot of a search term I put in for an example. Let’s say we are trying to come up with a search term for “a diet plan to lose weight!” If you wanted to know what you should eat, you might type that in, right? So let’s see how that looks:
Look at these results. There are some great choices. Remember one thing, you always want your keyword phrase to make sense. Any of these make sense, so that’s good. You want your Avg over 60; look at the top two results! The first one has 3,323 and the second 316. Both excellent!
As for competition, the fourth one down has a competition (QSR) of only one other website! Very low hanging fruit! Awesome!
That is how simple this tool is to use. You can save your best choices, and categorize them into groups to help you find them later when you’re ready to write your articles.
Go ahead and give Jaaxy a try here! Remember, you will have 30 free keyword searches when you sign up for the Wealthy Affiliate free Starter plan! If you upgrade to Premium, you’ll have unlimited searches as part of your Premium membership!
You've got your keyword phrase, now what?
Now that you’ve chosen the perfect keyword phrase to target, how do you use these keywords so that the search engine will like your post? I will tell you exactly how in this slider:
Unique and Compelling Content
The search engines want to provide a great experience for those searching on their platforms. Therefore, they are going to present websites that have a lot of unique and compelling content. Write, write, write! This is not an overnight business! You need to build it!
Never copy content from another website. I realize you will need to do research, and that does require looking at other sites, as well as books, talking to people, TV, radio, wherever you get your information. However, you want to make your information your own, in your own words, in your own style!
This is very important!
Sometimes, it may feel like it is difficult to come up with new, fresh content. That’s understandable. Some niches may be more difficult than others, but I did write a great article that shows you some great ways I learned in my Wealthy Affiliate training on how to come up with amazing content! Read it here:
How to come up with content for a blog!
Interesting Photos and Effects
Ho hum, nobody wants to be bored. Do you know that the search engines rank you based on how long people remain on your site? It’s called the “bounce rate.” In other words, if someone goes to your site, does not find anything interesting, and they “bounce” right off, that’s a mark against you!
Therefore, your job is to keep them interested. Interesting photos, graphics and elements can keep people engaged and prevent them from bouncing right off your site.
I found a fantastic plugin that I just adore called Elementor Pro. It gives you some of the cool effects you’ll notice on this article. It goes from boring to exciting! Take a look at a two-part series I wrote about the Elementor Pro Plugin here:
Become an expert at Video Marketing!
Video is the wave of the future (today)! Don’t ignore it! I hear from my readers, “But Babs, I don’t want to be in a video!” Ha ha! You do not have to be in the video, but you do need to make video! I have a lot of really cool tools to make the most interesting and wonderful videos!
Take a look here at these articles on video marketing! Look, as I mentioned, I am a member of the Wealthy Affiliate University, and as part of the training, they stress over and over the importance of video marketing! Trust me on this, you need to become acquainted with making quality videos!
Here’s a couple of articles that I really want you to take a few moments to read. They are about video marketing and some tools which will make your life a whole lot easier when it comes to creating videos. Take the time to look through them here:
Make a video for a Website
Tools to make
Ways to make marketing videos
You may be thinking, what are you talking about, website comments? Don’t dismiss this, pay close attention. The search engines love articles that are being talked about and where there is interaction and discussion. Website comments help you rank, and rank well! They are critical to your success.
When you are new to this business, and you aren’t getting a lot of traffic, how on earth do you get a lot of comments?
Well, you could ask all your friends and family to read every post and make a comment. I tried that once. I asked a very good friend if she would mind reading an article I wrote and leaving me a “relevant comment.” I explained to her exactly why I needed it. She was like, “Oh, yeah, Babs, sure, sure, no problem.” Well, you want to know what the comment was? “Great article.” I swear, that’s what she wrote! “Great article.”
No, that is not what you need. You need engagement. As part of your Wealthy Affiliate Premium membership, you can get as many comments on your posts as we need or want. It’s a simple give-and-take process where you leave comments on other marketers’ sites and they leave comments on yours.
They even have it set up so if you leave 10 total comments in 24 hours, you get a full 24-hours of commenting on your posts. Wow, now that is amazing.
Here is a glimpse of the platform. As you can see, you can choose the website, the post title, what type of comments you would like and how many you want. Each comment is two points, which you earn by leaving comments on other marketers’ sites. Here’s the screenshot:
Wealthy Affiliate Membership
I’ve told you about the free Starter membership of Wealthy Affiliate. That’s where I started. I signed up, no credit card, no debit card, and I was able to use the entire platform for a full seven days. After the 7 days, you can remain as a Starter member. You’ll have two websites with Starter, 10 training courses to get your business up and running, and hosting.
I was (and still am) very serious about starting a successful online business. Therefore, I upgraded to the full Premium membership within a few days because I knew that finally I had found the real deal!
Here is a chart that shows the two membership levels that Wealthy Affiliate offers. There aren’t any other upsells, this is it:
Just start with the free Starter program, set up your first website (the training modules and videos will walk you through the entire process) and then if you really want to grow a business, go ahead and upgrade.
The great thing is that if you upgrade within the first 7 days, they give you a break and you only pay $19 for your first month instead of othe $49. You just can’t beat that!
START 100% FREE
This website was created to help people start and run a successful online business! I was a teacher most of my life, and I love helping people. Keep that in mind, because I would love to hear from you. What are your struggles? Do you have any questions? Feel free to leave me a comment below!
If you would prefer to contact me personally, you can email me at any time at Babs@CoachingforInternetMarketers.com. I really do look forward to hearing from you! Thanks!
Hey, do you like the of this web page?
As I mentioned above, I referenced two articles on the Elementor Pro plugin. I actually used something called the Elementor Pro “Flip Box Widget” to display those two articles.
It’s a lot of fun, and I hope you found this article visually interesting as well as containing valuable information. Take a look at the information on it in those articles I reference above.
Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.
Thanks for visiting my page!
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