Content is the meat of your website. It is why people visit the site, to read your content. People are searching out there on the web looking for what you are offering, and you need to draw them in, yes, but you need to keep them once they land on your page.
How do you do that? With your content. The information you share, the pictures you put on your posts, the products you recommend. All of these things constitute your “content.”
Apologies to any vegans out there!
What defines good content
The best content is when it comes from your heart. When you work on a niche that you are passionate about, interested in, have knowledge in, or want to learn about, your readers will sense that and get great value from your words.
Your words are important. Do you think the most successful affiliate marketers out there have halfhearted content on their pages? I can assure you, they do not. They take great pride in the content they provide their readers, and the readers reward them by returning to the site time after time. The readers also trust the contents and will then buy from the site because the site has gained their trust. Let’s talk about these components.
Pride in your content
As an example, let’s say you have a niche pertaining to building furniture. You have tinkered yourself, and you’ve built a few things, but you have always wished you really had the time to make it a hobby more than an interest. The beauty of affiliate marketing is that you are in control of your business. That means that whatever you want to promote is what you can and should promote.
If you are really excited about learning about furniture building, you might take some extra steps to prepare really informative articles and instructions to your readers, absorbing and enjoying all the information yourself as you gather it. You may even go to the library and look through books, perhaps try your hand at a project or two and photograph it or video it.
Don’t you think your readers are going to be just as excited as you are when they dig into your well-prepared content? Remember, these are people that are searching for information about building their own furniture.
You have set up a website with keywords that are built around that niche. So these are people that will definitely be very excited if you have pride in your content and provide value to the readers.
Building trust in your site
Here is where your pride also plays a hand, because you have to have pride that the information you are sharing is true and correct to the best of your ability. You don’t want to go out on the internet and grab inaccurate information and then bring that to your readers, presenting it as factual if it is not. This is very important, and I want you to really take this in. Always vet the information with several sources before you regurgitate it back to your audience.
People buy from people they like and trust. It’s human nature. If you talk to your readers like real people, like you would talk to a friend, not like some kind of instructor or English professor (unless your niche is English lol), you will warm people up to you. They will see you and your site as credible, and they will feel comfortable buying from you or investing in your program.
If you make an error, admit it. There’s nothing wrong with making a mistake, and when someone calls you out on it in a comment, acknowledge it, research it, and if need be, correct it, and make sure you do it on the comments area. You never want to just not publish someone’s comments because they found an error. It lends more credibility to you to acknowledge an error and correct it than to ignore it. Bad reviews are hard to get over.
I’m not a writer, so now what
I hear this frequently, so you are not the first person to be concerned that maybe your writing skills aren’t what you would like them to be. Even if you are not a “writer,” you know how to talk, right? If you can converse, then try dictating your content instead of actually writing. Record your posts. You can talk like you’re talking to a friend, giving the information, and then you can go back and type it up, making changes as you go.
This is a great way to be able to provide meaningful, honest content without intimidation, because I know about a program that will check your content for errors once you do type it up. See below:
Spelling, grammar, sentence structure and punctuation
Yes, these can be show-stoppers, can’t they? We don’t want a website with improper grammar and spelling because Google looks poorly on it (yes, Google is a bit of a snob), and we will lose our credibility with our readers if our posts contain English errors.
Good thing I know about a program that is free to use if you are a Wealthy Affiliate member. The good news there is that Wealthy Affiliate program discussed in Step 1 does offer a free membership, so you could use this program to make sure your posts are perfect! The content program checks your posts for 1) spelling, 2) grammar, 3) sentence structure and 4) punctuation! All the biggies taken care of. So if your English isn’t the best, do not despair, this program will check all these components for you and give you the suggested corrections! It’s perfect!
How do I get ideas for content
Content ideas have never been easier than with the Jaaxy program. As I discussed in Step 1, you can get a free trial of Jaaxy and it’s also included in the free Wealthy Affiliate program, but either way you do it, get signed up because this one program is going to change the whole trajectory of your business. To the stars!
OK, so I wrote an article all about article ideas, because what to post about is something that I hear so many affiliate marketers really struggle with. You do not have to struggle. There are an infinite number of ideas for every single niche, and this article will explain exactly how to use the Jaaxy tool to get an unending supply of article ideas!
If you have any comments, suggestions, or questions, please feel free to leave them below. I enjoy reading your comments, and I’m always here to answer any questions or help you out.
Thank you for supporting my website. Keep in mind, if you do sign up for any of the programs I recommend on these pages and there is a members’ area, please be sure to find me there!
Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.
Thanks for visiting my page!
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