how to make video for marketing

How to make video for marketing! Fast – easy – fun!

Video is key to marketing if you are doing online blogging for money. Affiliate marketing! In my training classes, they focus a lot of attention on the use of videos for promoting your products or services, or your website in general. People love video. It’s been shown that when search results display and video is an option, people will choose the video more times than the website. Pretty interesting, right?

Therefore, if you want traffic to your site and sales from your products, you had better learn as much as you can about using creative, interesting, captivating videos!

Here is a link to my first article which talks about making awesome videos using the Powerpoint program and the Videolovo templates:

How to make video for a website

Click the link on the back to read my last article on creating video for marketing your site!

How to make video for a website

Learn about a unique tool called Videolovo to make the most unique and interesting videos ever!


In my business, which is presenting tools and resources for affiliate marketers, capturing my screen in very useful to help present information to my readers.  For example, I often show people inside various programs to illustrate how to use a program or the benefits of a program.

Screencast-O-Matic is a program that records anything that happens on your computer screen.  It will also record your voice, which gives you the option to be able to narrate and discuss whatever you are showing on the screen.  

You can also mute the outside noise and apply a variety of music if you prefer.  Sometimes, you just want to show something without any narration or outside noise.  You have that option.

When you open the program, you have the choice to record just the screen, just the webcam or the screen with the webcam in the corner.  You can also adjust the exact area on your screen that you want to record.  It’s completely flexible where you record:

how to make video for marketing

Take a look here at a video I prepared with the Screencast-O-Matic program.  This video has narration that I recorded as I recorded my motions on the screen, taking the viewer through the Wealthy Affiliate platform.  I merged videos of me talking about the various areas with the screenshots of my compute (you’ll see the tool I used to merge the videos together below these videos.) So, take a look:

Here is another video I made with Screencast-O-Matic where I recorded the screen as I walked around the Wealthy Affiliate platform, but in this one, I used one of their music options instead of a narration:

If you choose music, there are pre-set stock music selections that will run exactly with your video, or you can import your own:

how to make video for marketing

Merging Videos with Movavi Video Editor

In the first video above, you notice that I spliced together multiple captures as well as videos of me talking about the platform.  I also included title slides, and I used cool transitions between the segments.   This is done with a program called Movavi Video Editor.  Let me tell you, I tried so many programs to perform this function, but they were terrible.  Movavi is the first one that was easy to use and did everything I was looking to do with my videos.

You just import your video clips using the import button:j

How to make video for marketing

Each piece shows up in the feed.  You can click and add “pieces” (pictures, videos, titles, etc.) wherever you want in the “chain.”  It’s super easy:

how to make video for marketing

You can add transitions between the pieces, also.  You can do a ripple effect or a swipe.  There are many to choose from:

How to make video for marketing

There are a lot of different titles you can do, also, and they move with different effects:

The “Callouts” are a great way to highlight something or bring attention to something in your video as well:

How to make video for marketing

As you go through the process of putting your video together, you’ll see a live version right on the screen so you can see how it looks, how the transitions look, etc.

how to make video for marketing

Order Screencast-O-Matic and Movavi

These programs are really inexpensive, which of course is another thing I really love about them  I simply won’t spend a lot of money on these things.  I would rather spend my money on my family and friends, helping them and enjoying all that life has to offer.

So, take a look here and order your tools to help you grow your business!  You need video marketing.  It’s just required in this day and age, and you need proper tools to create captivating video.

how to make video for marketing
how to make video for marketing


Try Movavi

Remember this

You are trying to run a business online.  Unless this is a hobby, you are looking to make money.  Most people know that in order to make money, you do have to spend some money.  The trick is to spend less money and make more money to be profitable.

Don’t skimp on your business.  I’m glad you landed here, because I not only bring you inexpensive programs to grow your business, but I bring you a lot of free programs as well. 

Please remember that  here at this website,, my main goal is helping you grow your online business, and pointing you in the right direction when it comes to programs to help you accomplish that! 

Affiliate marketing is a very profitable business, but you need to know how to do it, and you need the right tools to do it well!

Comments welcome!

I really hope you will take a moment to leave me a comment or ask a question in the box below!  The way I grow this website is from people like you who need information and reach out to me.   Is there a program you are considering?  I do product reviews to help you decide if a program is worth the money.

Would you rather contact me personally?  That’s fine!  You can email me anytime at  I look very forward to hearing from you!

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What is kraken


Babs Wagner

Born in Texas, raised in upstate New York, I have been marketing for my entire adult life.I have decided to share all the information I have gathered on what works in affiliate marketing, and what doesn't because I want to let the world know that working online gives you the freedom to work from anywhere, and that is exactly what I do!

Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.

Thanks for visiting my page!


  1. This was an interesting read. Your posts are capable of singlehandedly transforming w newbie to a more knowledgeable affiliate marketer. Making videos seem more fun to enhance development with affiliate marketing rather than the usual way of delivering only worthy contents. Your judicial use of this videos is one thing I respect a lot because it made your site so interesting to read from. I will implement all you’ve taught and suggested so I can attain optimal success just like you. Movavi that you introduced in your post seems cool to me and worthy of being tried out. Thanks

  2. Thanks a lot, I was also interested in making videos for marketing and I didn’t know how to make it, This definitely would help me in making videos for the marketing and videos can help in increasing more traffic to the website. Thanks for sharing such valuable information.

    Good job, keep going on. 

    1. Oh, I plan to!  Teaching is my passion!  I love hearing from people that my information was useful!  Thank you so much for stopping by!  ~ Babs

  3. I don’t know what to say. You site has a lot of information on it. You have some great content and great images. I like the way you have all of the drop down menus on your pages at the top. I want to know how you did those pop ups. As for a critque, well maybe you just have a lot of information to read. I don’t have enough exsperience to know if that is a good thing or bad thing. I do know I want follow you and ask you a boat load of questions. My next website is going to be a similar niche. God Bless.

    1. I don’t know what to say. You site has a lot of information on it. You have some great content and great images. I like the way you have all of the drop down menus on your pages at the top. I want to know how you did those pop ups. As for a critque, well maybe you just have a lot of information to read.  I know I want to follow you and ask you a boat load of questions. My next website is going to be a similar niche. God Bless.

  4. Thanks for sharing your info about making videos. I just recently started making videos and I don’t want to name names in regards to the software I’m using just yet because I’m giving them time to resolve the issue. I paid for a premium yearly membership and when I logged into my account it says I’m not premium member anymore.

    Once my year is up, I’m going to discontinue using their service. Screencast-O-Matic seems like an interesting one. The features they offer especially for editing seems reasonable along with their price point.

    Your videos are great and I’m excited to see dive in to a new software to create videos. Thanks again!

    1. I’m sorry for your trouble with your other program.  I have not had any issues with the Screencast-o-matic, so definitely check it out when you’re ready. You won’t be disappointed!  ~ Babs

  5. Dear Babs,

    Very recently I came to know about the importance of video content marketing. I am afraid in creating videos and I am not sure where and how to start it. When I was looking for additional information I found your informative and helpful article.

    Being a full-time blogger your article means a lot to me. I was shocked and really surprised when my mentor said, the video we embed on our blog post will help in our rankings as well.

    Thanks for the detailed information and walk-through on Screencast-O-Matic and it’s on my list.  Screencast-O-Matic is affordable and under my budget.

    This article is very thorough and in-depth. Thank you for taking the time to do this.

    Much Success!


    1. Wonderful, Paul!  It really is extremely important, which is why I spent the time doing several articles about it!  ~ Babs

  6. Hello Babs,

    This is a really wonderful and educative article about How to make video for marketing. this is a helpful article for everyone who connects with video marketing. This is right that if anyone works in affiliate marketing he /she must need videos for promoting his/her products or services. In your post, you mention a screen recorder that is Screencast-O-Matic. In my experience, I am trying many screen recorder but Screencast-O-Matic is an amazing recorder. With a screen recorder, you also mention a video editor which is Movavi Video Editor. It is really a great video editor because it is easy to edit video. I am satisfied with this video editor. The combination of Screencast-O-Matic and Movavi Video Editor is so cool. Using both of those making an attractive marketing video. 

    Thanks for such a helpful post. This post really helps everyone who is work on video marketing.

    Thanks again.

    1. Oh, you are very welcome, Khobayer!  I’m glad you enjoyed it!  Thank you so much for stopping by!  I really appreciagte it!  ~ Babs

  7. This site is really informative.  I like the reviews of the various software for making a video.  I am interested in learning how to but I’m not a tech savvy person.  i think these programs just might be able to get me going right.  your video tutorials are well done and easy to follow.  I also like how you show each program by showing the finished products.

    If you were just starting out, what would be the single most important of the programs you highlighted?

    I clicked on the videolova video and it is really good.  I’m a lot more excited about making videos than I was before.  I’ll be giving some of this a try soon.  Thanks for the overview and reviews.  


    1. I would go with, first and foremost, the screencast-o-matic program.  You will need this for any of the other programs to record your screen.  I had it first an I always use it.  ~ Babs

  8. All I can say is Wow!!! This is a very informative article. I also use screencast-o-matic and the way you explained the features in screencast-o-matic is very insightful. Thank you for making each step very clear and informative.

    The graph that you used for FREE – Deluxe – Premier is very helpful.

    Thank you for such a great article and keep up the good work.

  9. Wow!!! What a great article and the information is very insightful. I also use screencast-o-matic and the way you explained the features is very good. I even learned something and I have been using screencast-o-matic for a few years.

    Thanks for for taking the time to explain how things work and making it very easy to understand. It is much appreciated and the graph that you used for FREE – Deluxe – Premier packages is very helpful.

    Thank you for such a great article and keep up the good work.

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