How to search keywords for SEO! Wealthy Affiliate University!

Everyone wants to know! How to search keywords for SEO? I’m here to share with you an inside look into the Wealthy Affiliate University where I will take you into a training course to teach you exactly that! Don’t worry – I have permission from the owner to give you this firsthand look at the following training module: Affiliate Bootcamp Classroom – Phase 2Lesson 3 of 10Understanding Keywords & A Day of Selling


Why keywords?

Great question! What is this emphasis on keywords? What are keywords? Why are they important? Let me explain what you’ll learn (and the tool you’ll get) inside the Wealthy Affiliate University.

First of all, keywords are simply phrases people search to get information. As an example, you might search for “What vitamins give you energy?” because you’ve been feeling lethargic and want to get some help to feel more energetic. In this example I used the search engine Google to do the search, and as you can see below, it pops up results.



What you want with your website is for Google (and the other search engines) to display your website to people searching for specific keywords you’ve chosen. If you don’t pop up on page 1 of the results, nobody is going to find and read your website. This is critical to your success.

Therefore, what you’re looking for when you use keywords are low competition keywords. You don’t want to go up against hundreds of other sites for the top position in Google. You want to go up against 100 or fewer websites (as a general rule).

Low competition keywords

Here’s where it gets fun! You need to find those low competition keywords in order to rank for them on page 1. I’m going to introduce you to a keyword tool called Jaaxy. You’re going to thank me for this one.

This tool was created by the owners of the Wealthy Affiliate platform. The owners are affiliate marketers, and they knew 14 years ago that there was nothing out there to truly give them the full picture and metrics to choose the best keywords and get true competition information. Therefore, what they did was they developed their own tool inside Wealthy Affiliate.

Let me take you inside the Wealthy Affiliate platform to the Jaaxy keyword research tool so you can see firsthand the power of this program. It is truly amazing, and you will come to realize how valuable this tool is for anyone working to make money online.

Jaaxy Keyword Tool

I’m going to give you a walk-through of the Jaaxy keyword tool with this simple video so you can actually see it firsthand. I think it would be the best way for you to see exactly how easy it is to use and how powerful a tool it really is. This tool takes all the guesswork out of this business and optimizes every post and page for SEO!

How to read Jaaxy

In the video above, I do go over how to read Jaaxy, but let me go over it here in written form as well for you. Here is a screen capture of the Jaaxy tool:

In this search example, I put into the Jaaxy tool the keyword phrase “How to sell electronics online.” Here are the results that popped up:



Let me give you a rundown of the columns and what they mean:

  •   Keyword – This generates automatically other potential keyword phrases similar to the keyword phrase you searched
  •   Avg – The average number of searches that the keyword receives per month
  •   Traffic – Expected monthly visits to your website if your keyword achieves page 1 on the search engines
  •   QSR – Quoted Search Results – the number of competing websites ranked in Google for this exact keyword
  •   KQI – Keyword Quality Indicator: Green is great, Yellow is ok, Red is poor
  •   SEO – A score 1-100 assigned – 1 is worst, 100 is best
  •   Domains – which of the .com, .net and .org are still available for that keyword phrase

Now that you know how to read the chart, you can see in the results above that the phrase how to sell electronics online” is pretty good. It gets 171 average searches and has only 60 competing websites (you want your QSR under 100). Take a look at where to sell electronics online – that has 0 (zero) competing websites with 56 monthly searches! That’s amazing!

Now, let’s look at some results that popped up that were not very good:

Now, the “electronics online” keyword phrase does have 496 monthly searches, but look at the QSR – it’s 228! That is a lot of competing websites, and the SEO score is only 72. I realize that the “sell electronics online” keyword phrase has 171 searches, but with 150 competing websites, at this point it has too much competition.

When you’ve been doing this for a while and your site has authority with the search engines, you can raise your QSR to 300 or under, but at the beginning, make it easy for your site and stick to under 100 QSR! Believe me, you will have a ton of keywords to choose from with this plan!

Wealthy Affiliate philosophy

This training module comes later in the training program. The reason that the owners don’t get right into keyword optimization is because content is king. Content is what they want you to focus on. Your first job is to provide excellent information to your readers. Search engines want relevant, timely, consistent content to deem you a reliable source for their readers.

You don’t want to focus an unreasonable amount of attention on keywords to the detriment of your content. Keywords are critical, please don’t get me wrong, but you must always focus your main priority and attention on your content.

Alphabet Soup Strategy

Finding great keywords is an art! You want to choose keywords that go with your content, and Wealthy Affiliate will teach you something called the “Alphabet Soup” strategy in this training. Kyle, the owner, goes into detail on how to do this strategy to come up with unlimited low competition keyword phrases to meet your needs.

Get started today

When you sign up with Wealthy Affiliate, the Starter plan will give you 30 free Jaaxy searches. If you upgrade to the Premium membership, you get unlimited searches. Go ahead and get started for free today! Just click here to see all you get:


Babs Wagner

Born in Texas, raised in upstate New York, I have been marketing for my entire adult life.I have decided to share all the information I have gathered on what works in affiliate marketing, and what doesn't because I want to let the world know that working online gives you the freedom to work from anywhere, and that is exactly what I do!

Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.

Thanks for visiting my page!


  1. Nice article! I am working on affiliate marketing myself, and must say, keywords are definitely important! Without them, you have next to no chance at generating organic traffic, or at least it will be highly ineffective/efficient. With any post, it is important to make sure you are targeting a sound keyword. Thanks for the great article!

  2. Great article and resources, I really need to work on my keyword research. It is hard to understand so I have mostly been concentrating on writing content. This article and video are helpful. I have not even looked at the alphabet soup strategy, I will have to give that a try. I am going to bookmark this page because I needed that list of what the columns are for in Jaaxy.

    1. That’s what I love to hear, Anita!  I’m always so glad when I help someone out.  I hope you have a better understanding now, and please let me know if you have any questions as you dive in.  – Babs

  3. Hi Babs, it’s a wonderfully written article with complete explanation on keyword searches through Jaaxy, a tool from Wealthy Affiliate. My biggest take away from your article is: targeting low competition key words, then our content will be liked by Google. Jaaxy has significantly simplified the process, as you’ve beautifully explained in this post. 

    Thanks a lot for sharing this article. Even I’ll share this article with my fellow affiliate marketers in my city. Book marked your site. 

    1. Thank you so much!  I appreciate you taking time to comment and bookmarking this site!  Definitely subscribe to the site on the sidebar and you can get notified of all new posts.  – Babs

  4. Thank you for this post. This is more or less like a refresher course to me. I am into affiliate marketing but yet to have a good grip of this business model.   After a few years of ups and downs, I  got to know that a continual search for knowledge to improve your niche is very important. Another important thing is originality and perseverance which makes your style unique (and write uncommon posts).   With this you can always make a passive income.

    The benefits attached with Wealthy Affiliate is enormous. There are tons of lessons to help you fully understand the wide scope of affiliate marketing which is very impressive. There are also awesome tools like Jaaxy keyword tool, site health, site feedback, site comments and domain registration.

  5. I have always found this to be the more difficult part of being an online marketer; finding good keywords for SEO.

    The tool you introduce is definitely going to make it a lot easier for me now and I am pleased that you took the time to explain the various columns to me as well, as now I understand, that secret sauce indeed is in the ability to read and value those exact numbers.

  6. Extremely handy content, I am very much interested with the way you explained the matrix to base your plan about keyword search! law competition and decent traffic being the most useful points.

    I have been struggling with short tail keyword with hefty competition but after reading your content, I feel like I SHOULD try more about long tail keyword so that the conditions can be met.

    Thank you.

  7. The wealthy affiliate university is a platform that can never be over emphasized as they are one of the best platform for anyone who wants to succeed online. They teach a lot and in simple terms for anyone to understand. The need for SEO in any online business can also not be overemphasized as one needs it to make the business grow and wealthy affiliate university will provide that knowledge

  8. Hi Babs! Searching for keywords can be a bit frightening at the beginning because one’s insecure of what would constitute a good keyword. But following some elementary rules would have us covered.

    But as the most important strategy, according to my book, to find good keywords is going after low hanging fruits. After our post ranks for one keyword it will also start to rank for other keywords inside the same post. But having the first keyword as a low hanging fruit can open our site to be found quicker by search engines.

    1. Yes, going after only the low-hanging fruit is productive in getting ranked.  You just want to be sure the keyword phrase is getting enough monthly searches!  – Babs

Leave a Reply

Your email address will not be published. Required fields are marked *