This article is important if you are trying to use appropriate keywords to rank in Google. I’m going to explain what keywords are, why they are super important, and how you can choose the absolutely perfect keywords to rank in the search engines. Ranking in the search engines is what gets your website seen. When your site is seen, you get readers and a following, and if you are selling online, you can make a lot of money! It’s all about the keywords!
What are keywords exactly
Let me start by asking you a question – Have you ever searched anything on Google? What did you search? “How to make money online” perhaps? Today, perhaps, did you search “How to search keywords?”
Those search terms are keywords. They are the words and phrases people search. The search engines display results when someone searches keywords relevant to your website.
How to use keywords
Keywords are critical to search engine optimization (SEO). If you would like your website to be displayed by the search engines when someone searches keywords relative to your website, you must properly use keywords on your site and in your specific articles.
This article is not about SEO, but in order to fully understand keywords, I thought I should start with this type of information. Therefore, let me list a few of the ways you should use keywords on your website and in your articles:
Click each item below for details:
Include your keyword phrase in its entirety, but you can add words before or after the keyword phrase. In each place you use it, use it exactly.
It can be tempting to pepper an article with various keywords, but you want to always focus on only one keyword phrase per post!
Once you have chosen your keyword phrase, be sure to include it in your title.
Placement of your keyword phrase in the first paragraph of your post is critical for SEO. We want Google and the other search engines to consider your article as relevant when people search your keyword phrase.
Whenever you add a photograph to your article, you want to use your entire keyword phrase in the “alternative text” area of the picture on your site. Take a look:
I use the entire title in my meta title because that’s what is going to show up in the results:
How to search keywords
What makes a good keyword?
Let’s get right into it now! How to search keywords. I have some suggestions for you, and a super great tool I am going to introduce you to that will shed light on the statistics for your keywords.
What makes a good keyword?
1. Something people are searching for
First, it has to be something people are actually searching for, right? If nobody is looking for your phrase, it is not one to focus on!
2. Keyword phrase with little competition
Secondly, it should be a phrase that does not have a lot of competition.
What is your competition? It’s other websites who are focusing on the same keywords as you. It’s very hard to go up against hundreds of other websites. Little competition is what you want!
3. Something that makes sense
Choose a keyword phrase that makes sense when you say it, with proper English. As an example, you would be better off with a keyword phrase like “how to search keywords” rather than a phrase like “how search keywords” (even if the numbers are better for that one).
3. Keyword phrase that is relevant to your article
I know this sounds like something I don’t need to say, but I do need to say it.
I’ve seen marketers choose really “juicy” keywords (where the numbers are great – tons of searches and no competition), but they don’t really go along with the information they are presenting in their article. Stick to the story!
How to find those choice keywords
I want you to start at the heart of the issue – Google! Did you know that if you start to type a keyword into Google, it pops up with suggestions. These are searches popular on the platform. I’m going to teach you how to make a list of potential keywords to begin the research.
What would you like to search for our example? Hmmmm….let’s see….how about we are writing an article on the best facial creams for wrinkles, and then we will promote some of the top creams? Ok, so we need our keyword. Let’s begin!
I’m going to do a search for best facial creams:
As you can see, Google gives us several suggestions of things people are searching for. In fact, best facial creams for wrinkles is there at the bottom!
Now that I have some ideas, I’m going to head over to my favorite tool for keyword research, Jaaxy!
Have you heard about this tool? It is a keyword research tool that will give you everything you need to know about any keyword.
I’m going to show you how this keyword research tool works by using our example: Best Facial Creams for Wrinkles
Here is a screenshot of the platform:
Here are what each of the columns means:
Keyword – These are the search terms. As you can see, the top result is the actual term I searched – “best facial cream for wrinkles.”
Avg – This is the average number of monthly searches this keyword gets. You want to find keywords with this number over 100.
Traffic – This is how many monthly searches you can expect if your website displays on page 1 of Google.
QSR – This is your competition. This number shows how many other websites are trying to rank for this keyword with Google. You want this number to be under 50.
KQI – This will tell you if the keyword is “Great,” “Normal,” or “Poor.”
SEO – This scores the keyword on a ranking of 1-100 (poor to fantastic).
Analyzing the Results
Sometimes you’ll come across a very high Avg number which will look good, but you really need to pay attention to the QSR (competition) and not get simply caught up on the Avg.
The one line in our example that stood out was “what is the best face cream for wrinkles.” It has a very high Avg monthly searches and only has 20 competing websites! Love it!
Try it here for free
Saving your results
The Jaaxy platform has so many functions. I’m not going to get into everything with you here in this article, but I do want to share with you the saving function they offer. You can save the results and categorize them into groups to find easily later on. It’s wonderful!
You simply click on the little box and choose “Save to List”:
You’ll have the option to categorize your searches for later use, Simply click on the “View” button, and all your saved searches will come up.
In this example, I chose to view the category “Water.” As you can see, it stores all of my saved searches for that category:
Two Choices for free trial
Option 1 - Wealthy Affiliate Starter Plan
I am an affiliate for the Wealthy Affiliate University and Hosting Services, and they created the Jaaxy Keyword Research Tool.
You can get a free trial of 30 searches by signing up for the Wealthy Affiliate program free Starter Plan. No cost. No credit card information required. Just name and email. Jaaxy is included for 30 searches with the Starter Plan.
Option 2 - Join Jaaxy directly
The other option is to sign up for the free trial directly through Jaaxy. This plan includes all the Jaaxy benefits, but it does not include the Wealthy Affiliate benefits.
NOTE: THE ONLY BENEFIT OF SIGNING UP FOR JAAXY INSTEAD OF WEALTHY AFFILIATE IS THAT IF YOU WANT TO UPGRADE, JAAXY IS ONLY $19.99 A MONTH.
Thank you so much for stopping by! I hope you found this article of value!
I’ve been marketing online for many years, and I pride myself in providing you with the most up-to-date, relevant information to start and grow your affiliate marketing business!
Please leave me a comment below, or if you prefer to contact me personally, you can email me at Babs@CoachingforInternetMarketers.com.
I look forward to hearing from you!
Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.
Thanks for visiting my page!
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