what is call to action on a website

What is call to action on a website? Set up successful ones!

You’ve heard it before, right?  You’ve got to have a “call to action.”  You need a captivating “call to action!”  What is call to action on a website, and why do you need one?  How do you set up a successful one?  So many questions, and this article will answer them all, and you’ll even enjoy reading it!

Definition: Call to Action

Call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action.


Call to Action explained

When someone visits your affiliate website, they are there to meet a need they have.  Perhaps it is the need for information on the subject you are talking about, or perhaps they need a product or service.  Whatever the reason, your main job and primary purpose is to meet their need.

You should be using specific keywords in your title and body of your text to attract that reader to your article, and you need to make it your top priority to provide them with what they are looking for.

That being said, if you are an affiliate marketer, you may want a specific action from your customer within your article or within your website.  You may want them to do something like:

Click a link of words

You may have another article you want to refer your reader to which can clarify a point you are making or give them a definition. I use links to other articles all the time. This eliminates my having to re-type the same information over and over again. Below is an example of a simple link for the words, "Wealthy Affiliate."

If you want to learn all about Affiliate Marketing, you can start with Wealthy Affiliate 100% for free!

Click a button

Sometimes, insead of a highlighted word or words for a link, I use a button. This button can say anything from "Learn More" to "Read Article" to "Download." You typically create the buttons with a program and put whatever words inside that you want. Here's an example of a button:

Use animation

This is my favorite form of Call to Action, but it can be a little more time-consuming. I like flip boxes to display a picture to illustrate where I'm sending someone. If I'm sending them to another article, I will use the featured image. Below are a couple of examples of animated call to actions:

Flip Box

What is the best Hosting Company for your website?

Read my #1 Recommendation for the very best hosting company to support your business!
#1 Recommendation

Call to Action Box

How to make Video for a Website

Read how you can improve the quality of your website and make it more engaging with video!


Call to action buttons and effects

You can have these effects on your website too!

I created all of the unique, fun, moving effects on this page with Elementor Pro Plugin.  You can click below and you’ll be taken to the article I wrote about all the features of this amazing tool.  It is absolutely incredible, and I’ve had such a good response from my readers!  They love it!

What is call to action on a website

Elementor Pro is AMAZING!

You can put beautiful, interesting, fun effects on your website with the Elementor Pro plugin.

Create Awesome Call to Action Buttons!

This website is free to use and the buttons are totally customizable!


Affiliate marketing has a lot of moving parts, and one of the main ones is writing quality content for your readers.  People are coming to your site because they are looking for information.    They need help with something.  They’re looking to you to provide them with the answers.

You’re looking to make money from your efforts.  For me, personally, I absolutely love what I do.  Creating content is something I thoroughly enjoy.  I love researching, trying new products, and writing articles.  I also need to earn money from my site because this is my income!  I do this full-time.

That being said, the call to action becomes extremely important, doesn’t it?  This is how you direct your readers to continue reading your content or to buy your product or service.

Don’t skimp when it comes to your call to action features!

Have a comment or a question?

I put together this fun little video, and I hope you’ll take it to heart.  I really do love hearing from my readers.  I get a lot of emails asking about various programs and asking me to review them.

My email address is Babs@CoachingforInternetMarketers.com

Send me an email anytime, or just leave me a comment or a question in the box below!  I hope to hear from you soon!

What about Quora

Babs Wagner

Born in Texas, raised in upstate New York, I have been marketing for my entire adult life.I have decided to share all the information I have gathered on what works in affiliate marketing, and what doesn't because I want to let the world know that working online gives you the freedom to work from anywhere, and that is exactly what I do!

Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.

Thanks for visiting my page!


  1. Hi Babs,

    You got VERY creative with your call to action representation. I hope all these beautiful and animated buttons and banners really work better than just simple clearly defined CTAs. They are definitely catching attention and it’s fun to watch the swinging and flipping colorful graphics!

    I already use DaButton for my CTAs, and will definitely check out the Elementor Pro Plugin. I wish there were a free trial version, though…

    Thank you for the great advice and fantastic examples!

    ~ Julia

    1. Actually, Elementor does have a free version, but it has limited function.  It’s still pretty cool, though, and you can do a lot with it.  Elementor Pro is very inexpensive.  You pay for a whole year, and it’s only $49!  That’s it – one time charge for all the fun stuff!  ~ Babs

  2. Dear Babs,

    After visiting my blog posts my mentor advised me to focus on my CTA and gave me some advice. I was doing some research to get some additional information on Call To Actions and found your informative post.

    Indeed, addressing the problem and providing with the solution will add more value to our post.

    So far I only used links in my CTA. Never used a button or animation on the CTA so gonna give it a try. Thanks a lot for the detailed explanation with examples I got great insights from your post as always. I must say I found your post highly uplifting and educational.

    Much Success!


    1. You’re very kind, Paul, and I appreciate your comments!  Thank you so much, and good luck with using some animated Call to Action buttons!  They’re fun!  ~ Babs

  3. I’m having a lot of changes in my life and I’d love to give working over the internet a trial.

    I’ve been victimized by some scams before and that’s an experience I’ve learned a lot from. I can see that you’re giving me here some key signals of a well structured & realistic system:

    > No super-natural or secrets related promises of making “x” amount of money
    > The program recommended on the Pop-Up window has a free trial (as I’ve never seen before in the industry)
    > You’re not requesting any type of payment information ahead
    > You’re giving away names of other reputable services 
    > You’re not showing off luxury cars and cash money 

    I’ve followed along within an alternate tab and I like a lot what I see. A lot of guidance and well-focused material (and I have access to a great deal of the info without taking my wallet out.

    Thanks a lot for this valuable guidance!

    1. I do like to keep it real, Juan!  I was scammed myself, and I really was upset about it.  I have a family that I would much rather spend my money on instead of someone dishonest who doesn’t deliver what they promise.  Anyway, thanks for the vote of confidence!  ~ Babs

  4. Great visuals! This is a great educational post. I just book marked this page because it is a great reference on the different ways to incorporate a call to action on a website. There are some obvious suggestions but I see a few that I hadn’t considered before. Thank you for sharing.

    1. Oh, that’s great, Lee!  You’re very welcome!  I’m glad you enjoyed it and found it valuable to you!  ~ Babs

  5. I am sure that many people are wondering what is a call to action on a website even though they likely see them all the time and also take some action based on seeing them. I have seen most of the ones that you have provided examples of with the exception of the flip box.

    That is a cool one that really drew my attention. Of course, any will work, as the idea is to disrupt the normal viewing that people follow when they are on a page so it draws attention to whatever it is that you are trying to get them to do. I see that these were created on Elementor.

    That is a page building tool that I use for some of my websites, it comes standard with a couple of the themes I am using. I do like these and will start looking for ways to add them to my product pages and to my blog posts too. Are all these options for calls to action available in the standard version of Elementor or will I have to upgrade?  

  6. Hi Babs, just what I am looking for. I haven’t been making any conversions for the last 2 months despite the increase in my average position on Google. I think some of my top pages need some tweaking to get more engagement and clicks. You have some good options here, showing how different visuals can capture attention. I would like to give the simple button design a try first before going for something more animated. Thanks for the tips. 

    1. Yes, it’s free to design the cool buttons and put them on your site!  Good luck.  I hope they work out for you!  ~ Babs

  7. What a fantastic article you put together here! I absolutely loved all the examples you have created and included! 

    I have heard others speak of Elementor Pro but I was not familiar with what it could do. I am definitely going to check out the Elementor Pro plugin and the call to action button website you suggest here. Thanks so much for showing all the neat animations these tools can create.

    Thank you for all the help you continue to provide!

  8. Hi, I have been using the Elementor plugin for my WordPress website myself but one thing I don’t like is the fact that if you have a big chunk of content that you have written, you cannot place one of the widgets in between any of the content.

    I think I have been doing it right but is there a way of being able to put one of the Elementor widgets in amongst the content that has been written?

    Thanks if you can help 🙂

    1. Great question, Matthew.  I have gone back to edit older posts and have come across the same issue.  The way around it is to click into the big string of content.  Simply copy and cut out the bottom half of the content, open a new area and place it in so you split the content in two.  Then you can insert your widget in between the two chunks of content.  It’s pretty easy to do.  ~ Babs

  9. In blogging, we call this either CTAs or Opt-ins. These are call-to-action buttons we embed on our post to keep our readers engaged and eventually converted into subscribers or loyal fans from a mere passersby. 

    From there, I haven’t thought that you could write something like that because it’s too specific and often ignored by most seasoned bloggers. Perhaps, we’re too immersed with the advanced level of blogging. We tend to forget these in our minds, and how important or shall I say significant their roles are. 

    Because of that, I am quite reminded of what I have forgotten for a very long time, Babs. So, thank you so much for writing such a wonderful content on your website. 

    1. I write a lot of my content for new bloggers, people starting out, but it is always wonderful when seasoned marketers get value from my content.  I do come across some gems and passing them along, many seasoned people do comment, “oh, thank you, I forgot about this,” or “Wow, I didn’t know that, and I’ve been doing this a long time!”  So, thank you for stopping by, and thanks for commenting, Mecyll!  ~ Babs

Leave a Reply

Your email address will not be published. Required fields are marked *