What is Google Search Console About

What is Google Search Console about? How can it help you?

This tool is amazing and will change how you understand and manage your website. I am going to show you the answer to the question: What is Google Search Console about! I am going to show you how to set it up on your website and how to use it to analyze the data.

It’s super simple to use and highly useful for you as a website marketer. You’re going to love this, so let me get into it.

Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Formerly known as Google Webmaster Tools.


Google Search Console gives you an inside look into your website, it’s performance, what pages are indexed or what pages have problems preventing indexing.

It’s really an amazing insight into your site, and it’s absolutely free!

what is google search console about

Sign up for Google Search Console

Simply search for Google Search Console or click here: 

Add your website url to the Google Search Console

Once you go into the site, you need to enter your website url into the program.

Choose the URL Prefix option.  It’s easier to set up.

Just type your full url into the space provided and click Continue.

What is Google Search console about

Verify website ownership

Google will not provide the information to you on your site until you verify ownership.  I’m going to run though the steps to do this.

You want to choose the HTML tag option.  It will open up with a code.  Go ahead and copy the code.

What is Google Search Console about

You can copy the code to your computer by highlighting it and then right clicking and choose copy.  

Now that you have the code copied on your computer, it’s time to upload it to your website for Google to find and verify.  The instructions are very specific and must be followed exactly.

Your first step in your dashboard is to click the Appearance tab and then select Theme Editor.

what is google search console about

I want to stress to you that this area of your website is a place you do not want to just go into and make random changes.  You must be very careful here because any wrong entries or deletions can break your website!!!

Now, once you click on the Theme Editor, you’re going to go over to the right side and scroll down and choose Theme Header.

Go ahead and click on that.


What is Google Search Console about

Here is where you need to be very careful and very specific.  You want to pay attention to what you’re doing and follow instructions.

You want to place the code (paste it in) in a very specific point in the website code.

It must be within the “head” section  When looking at the code you will see and a bunch of code and then at the end.  This the beginning of the head section and is the end of the head section.

Paste the code just above the </head> line.



Once you paste it, click the Update File button.  Now you’re ready to go see if Google can read it.

What is Google Search Console

Now you simply click the “Verify” button under that HTML tag code you just pasted on your website, and that’s it.

Google goes to your website, sees that you have placed that code within your header, and they verify you.  That’s it!  

Now you are ready to use this awesome program!

Set up your Sitemap next

Now that Google knows the site belongs to you, you can set up your site map of your website.  This will help Google to navigate about your site..

1. Click on Sitemap over on the left side of your Google Search Console Dashboard:

What is Google search console about

2.  You see where it says “Add a new sitemap” above?  You can find your sitemap url by going to your All In One SEO plugin on your WordPress dashboard and select “Feature Manager” from the menu:

what is google search console about

3.  You will see a blue “Activate” button below the XML sitemaps under the Feature Manager section.

Go ahead and click on that to activate your sitemap.

What is Google Search Console about

4.  Once you click on that Activate button, you will see a new menu item appear under your All In One SEO area labelled XML Sitemap!  

What is Google Search Console about

When you click on the new XML Sitemap tab, you will have a lot of options.  I left all mine in default settings.  You can change any of the settings if you wish.  Myself, I simply clicked Update Sitemap.

What is google search console about

Then, once I update the sitemap, I click on Sitemap status and then view your XML Sitemap for the url:

what is google search console about

It appears right at the top in the url address bar!  That’s your sitemap url.  You go back and fill that into the space on your Google Search Console dashboard!

What is google search console about

Once you fill in the sitemap, Google sends you this notification!  SUCCESS!

what is google search console

Now we have to

What is Google Search Console about

Ok, so you’re all set up now.  You waited a couple of days for Google to index your pages and posts, and now it’s time to see the beauty of Google Search Console!

Once you are established, it will start to display your url’s.

What is Google Search Console about

A tour of the platform

You can just play around with the program.  It’s pretty self-explanatory, but I will go over some of the key features to get your familiar with how to use it!

First, click on the coverage tab on the left side of your dashboard.  You’ll see that Google displays the number of pages indexed and the ones with errors or excluded.  This screenshot was provided by Kyle Loudon on one of his websites.  He is my mentor and trainer at the Wealthy Affiliate University:

what is google search console about

How many clicks are you getting?

Kyle explains that the performance shows how many web search clicks your site is getting!  How awesome is this?  Won’t it help you immensely to know day by day how your website is performing?

What is Google search console

Check the performance of individual posts

Another great thing about this program is you can actually inspect any of your posts or pages individually.  That’s leads to total insight into your performance on an article-by-article basis!

What is Google Search Console about

View the impressions

Not only do you see the clicks your site is getting, but you can see the impressions!  That shows you how many people are seeing your information (title and brief description) and how many people are clicking after that.

what is google search console about

Inspect mobile usability

Mobile usability is critical in this day and age, as you know!  Everyone is on their phone, so you must ensure your site is mobile friendly.  These insights are perfect for this type of analysis.

What is Google Search Console about

View top linking websites

You can view the top linking websites to your site and also which of your pages is linked the most:

Index Coverage Status Report

You can get an index coverage status report to learn about your pages and their index status.

This valuable insight is amazing.

What is google search console about

I hope you found value here

I hope I’ve helped you answer the question “What is Google Search Console about,” and given you some insight into the platform.  The free platform (you know how I love free programs, right?)

The best way to learn about the program is to follow the instructions above and then make your way around the platform.  You’ll enjoy it!

A word of caution

Do not get so wrapped up in the analytics of your website that you lose sight of the main thing you should be doing, and that is providing awesome quality content to your readers!

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I’ve been marketing online for many years, and I pride myself in providing you with the most up-to-date, relevant information to start and grow your affiliate marketing business!

Please leave me a comment below, or if you prefer to contact me personally, you can email me at Babs@CoachingforInternetMarketers.com.

I look forward to hearing from you!

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Babs Wagner

Born in Texas, raised in upstate New York, I have been marketing for my entire adult life.I have decided to share all the information I have gathered on what works in affiliate marketing, and what doesn't because I want to let the world know that working online gives you the freedom to work from anywhere, and that is exactly what I do!

Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.

Thanks for visiting my page!


  1. This I must say is a very educative article for affiliate marketers like me and I find it very helpful and resourceful. Google Search Console is a very useful tool and I must say I’ve not read a detailed article about it like this, it’s really important to read about tools like Google Search Console in order to develop your website. Thanks for highlighting the details about how to use it, I’ll make sure I follow it accordingly and I know it’ll be of immense benefits to me. 

    1. It’s great to know how you’re doing on your website, after putting in so much work.  It’s great to know which web pages are performing best, also.  I’m glad you found value in my article.  ~ Babs

  2. Google search console is great, been really helpful for me. I have to admit it took me a minute to figure out how to paste the code into the header but I had not found your article yet lol. Nice post it was very helpful to me and now I got Google search console setup and ready to go on my new niche site. Wish me luck.

    1. I know!  I was instructed years ago to paste a code in my header for Pinterest to “verify” that I owned the site.  I had no idea what they were talking about.  Wealthy Affiliate taught me how to do all this through their Premium training.  Now I can share this information with you!  You won’t need luck;  just follow the steps and you’ll be good to go.  ~ Babs

  3. Never heard of the Google search condo before but after reading your post, I can understand how it works and how it can help me get the best out of my site. The good thing about this is that all the services here offered are all given for free which is really cool. I would like to sign up and use your guideline as well. I am bookmarking this. Thanks.

  4. Thank you so much for sharing this.

    I really wish this guide existed when I was setting up my first two sites.  It would have saved me a lot of time and frustration.  Heck, the pictures alone would have been a godsend, LOL.

    Google a Search Console is an amazing tool that can provide so much insight into your sites.

    Thanks again for sharing this with others,


    1. You’re welcome, Scott!  I do like the step-by-step instructions as I do love teaching!  I’m glad you found it helpful!  ~ Babs

  5. Hi Babs, thanks for putting together such a thorough and practical article about how to set up and use Google Search Console. It’s really useful to have pictures of the step-by-step process. Getting SEO right is so important if you’re trying to make your business widely known online and thus is the perfect way to go about it. Thanks again.

  6. I recently built a new site and used Google Search Console to establish the sitemaps and everything to help the search engines find my site and index it. Hopefully after I get some traffic I can come back and have a look at the data which all seems kind of confusing, but you laid it out very well and so I’ll bookmark your page and come back to it later. It’s been 14 days since I submitted sitemaps but my new sites still not indexed, hopefully it will soon.

  7. what an informative post, in the past few weeks I heard about Google search console but I was not sure what it is or what it does, but being an owner of a website myself,  I have been trying to learn more about it as I thought it might be of great help to my own website.   I believe today is my lucky day to have gone through this article; it’s well detailed and the step by step procedure, I really like this.  I am sure to start implementing this on my website I believe it will have significant changes in my website, 

    I am sure to subscribe to your newsfeed to learn more about this and many more articles relating to website.

    Thank you.

    1. That’s great, Joy!  I’m super happy to have you stop by and subscribe!  I will continue to offer you some great information!  ~ Babs

  8. Wow Babs! This is a great in depth education on what is Google Search Console and how it can benefit those of us that have websites. I personally was a BIG fan of Google Webmaster Tools and since that platform was morphed into Google Search Console, I have not really looked into some of the new features. I will now be able to experiment more with this SEO tool.

    Thanks to the information you have provided here I can have more insight into another great free Google resource. Now that Google is using Mobile-First Indexing as their number one approach to rankings, over that of Desktop Computer Indexing, it looks as if Google Search Console is a more fantastic tool over that of the former Webmaster Tools. Thanks for providing this information.

    1. Yes, unfortunately, Google holds a lot of power, so understanding how they read your site and rank your site is critical.  I wish it wasn’t like that, but it is!  I hope you’ll stop by again!  ~ Babs

  9. Hi Babs. Thank you so much for sharing this post on what Google Search Console is about and the step by step instructions/guide on how to set it up. I have heard about Google search console before now but I never had an indepth knowledge about it, its function and how it is being set up. Now I do.

  10. Google Search Console is one of the things regarding website I have not really studied about before. This is the first time I’m learning about it and how to set it up for my website. It’s a really nice tool by Google. It’s exciting to see how a website is doing with the analytics from there. This post is good value. Thank you so much.

  11. Hello 


     I thought I understood everything I needed to know about GSC

    Apparently not, now I am educated

    The Blog carries a powerful and authority message,The page is well designed and easy to follow in a guiding manner.

    Good clear photos and advice to back up your explanations,

    The ”what not to do’s” are also reminders,

    positive well informed breakdown that gives the reader a confidence that this is A,B,C steps on GSC process and use for any website.

    On the down side

    What I may say is that you can use more professional markers to this professional site appearance, [NOT SCRIBBLE PEN] use proper markers with perhaps bolder its better on the eyes and leaves a better complete impression

    Kyles references to is property are good and not an infringement of any kind as I see it

    All in All I liked it 


    1. Thank you very much, Christopher.  I wasn’t sure what you meant by “more professional markers?”  What are markers?  I also didn’t know what “not scribble pen” meant.  I don’t understand what that is.  Otherwise, I’m very happy that you’ve gained insight from the article!  ~ Babs

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