what is kraken

What is Kraken? Optimized photos affect your ranking!

As a Premium member of Wealthy Affiliate, I have the ability to keep on top of all new technology. What is Kraken? It’s the hottest photo optimization program, and Wealthy Affiliate has partnered with this amazing company to optimize all our photos on our websites!  How to optimize photos for the web?  Kraken!

This is really exciting news because the search engines are getting really picky about site speeds. They are penalizing sites that are too slow, and photo optimization is key in this area. If you want to rank in the search engines, you need to pay attention to this article!

Wealthy Affiliate benefits

One of the many benefits of becoming a Premium Wealthy Affiliate member is you can get up to 50 websites fully hosted and secured on the platform!  That’s pretty incredible.

Wealthy Affiliate has always used the EWWW image optimizer.  It comes standard with all their WordPress sites upon installation.  This benefit is part of the Premium membership fee of $49 monthly.  No additional charge.

Now, Wealthy Affiliate is moving to the Kraken image optimization program.  This is so exciting!

What is Kraken


I just want to say that when you’re part of an organization that you believe in and that has grown your business, you trust the organization and the people who developed it!  That’s how I feel about the Wealthy Affiliate program.  I’ve been enrolled as a Premium member for years, and I have never looked back.  Therefore, when the owners tell me they’re going to be using Kraken now, well, I listen!

Here’s what Carson Lim, one of the owners and founders of the Wealthy Affiliate program, has to say about the Wealthy Affiliate switch to the Kraken system!

what is kraken

"Why Wealthy Affiliate switched to Kraken!"

What is Kraken
What is Kraken
What is Kraken

Don't under-estimate The Wow Factor!!



Don’t underestimate the importance of your website photos!  Just remember, Wealthy Affiliate serves milions of affiliate marketers!  They would never change platforms unless it was the best!

Kraken is here and Wealthy Affiliate has adopted it for their platform and for their members!!

What is Kraken

I am super excited about the Kraken system, and it just gives me one more reason to promote Wealthy Affiliate.  I signed up as an affiliate for the Wealthy Affiliate program when I saw the value it brought to my business.  I knew it was a program I could get behind, and they are generous with their affiliates, as well.

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Thank you so much for stopping by!  I hope you found this article of value!  

I’ve been marketing online for many years, and I pride myself in providing you with the most up-to-date, relevant information to start and grow your affiliate marketing business!

Please leave me a comment below, or if you prefer to contact me personally, you can email me at Babs@CoachingforInternetMarketers.com.

I look forward to hearing from you!

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Babs Wagner

Born in Texas, raised in upstate New York, I have been marketing for my entire adult life.I have decided to share all the information I have gathered on what works in affiliate marketing, and what doesn't because I want to let the world know that working online gives you the freedom to work from anywhere, and that is exactly what I do!

Starting out can be tough, I know, so I will also be sharing lots of free resources to get you going.I am dedicated to providing this information to my readers, and I hope you always feel free to reach out to me.

Thanks for visiting my page!


  1. Yeah I noticed that they changed the image optimizer. I was wondering about that. Yeah images are definitely very important and I didn’t know how big a difference the Kraken plug-in would make. I always just sort of figured it was good enough but never look too much into it. Thanks for explaining this because I am on the premium membership and now I know why they changed that over.

  2. Isn’t this just awesome? Unlike me, you seek to know a lot about kraken. I’m glad that the best platform for affiliate marketing biz is stopping at nothing to give its members the best. Google indeed is looking into the speed of sites as a criteria to get ranked. I’m happy Wealthy Affiliate has found a solution to that issue for its members. Great stuff. Thanks, Babs!

    1. Wealthy Affiliate is full of “good stuff” always.  I keep up on everything related to affiliate marketing and search engine optimization through the WA program!  I’m glad you got value from this article, Henderson!  ~ Babs

  3. Hi Babs,

    First off I just want to say congratulations on making it this far. The article you have created was very informative. I will actually be bookmarking for future reference so I can read the articles you have published. 

    In relation to your article, I actually did not know that search engines are penalizing websites that are to slow. It is good to know that the Kraken program is included with the WA membership. I never knew that companies like Dell, Microsoft, and Nvidia adopted this technology. Very cool to know! 

    I am so happy to have stumbled upon your page. I wish all the best in your future endeavors Babs.

    Best regards,

    Omer A.

    1. Thank you very much, Omer!  I’m happy to help.  I did not know any of this until I learned it in the Wealthy Affiliate University.  Thank God for them for my business!  They are amazing!  Best wishes to you as well!    ~ Babs

  4. A very well crafted post. I like how you explain the benefits of Kraken in relation to SEO so it gives the reader a reason to invest more in the article. The added benefit of being a part of Wealthy Affiliate also illustrates the usefulness of premium membership including Kraken software for blog usage. The blog was short, sweet, and to the point with practically no filler. Great post!

    1. Thanks so much!  I always try to give great information that will keep the readers’ attention!  Not an easy task in today’s world!  Glad I succeeded!  ~ Babs

  5. I agree with you Babs… Wealthy Affiliate (WA) is the right place to be. I haven’t been here as long as you but the time I have been is extremely positive, the only negatives are the ones I create 🙂 It is extremely comfortably and empowering to know the organization I am using to build my online business is among the most professional and dedicated in the industry. I’ve tried too many things and always found out after the fact that I picked wrong… until I found WA. Additionally the community of other online marketers, such as yourself, has also proven to be very, very helpful in my endeavours. Thanks for your articles and the update on Kraken. All the best.    

    1. Myles, you hit the nail right on the head.  I also tried many things before I found WA, and I am also very grateful.  thanks for stopping by!  ~ Babs

  6. Few weeks ago I have found out that my loading speed was fairly low. I had to edit the pictures manually. Of course not all of them, but still it was lot of work. 

    With Kraken life will be easier I guess 🙂 

    Well, I must admit, I have missed the news about the Kraken, so I am glad I have found your post. 
    Thanks a lot, Mike

    1. Yes, I learned about the new Kraken program in my training.  This update is for new subscribers.  They use a different photo optimization software for existing sites.  Still a great service, but they say Kraken is the best.  ~ Babs

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